Beyond the Ordinary Chip: How TWELVITA Is Bringing a New Kind of Crunch to California

With seven fruit and vegetable snack varieties already available in the U.S., TWELVITA is bringing thoughtfully selected ingredients and distinctive flavors to California as it prepares for Natural Products Expo West 2027.

What if the next exciting snack didn’t look like a conventional chip at all?

For TWELVITA, a fruit and vegetable snack brand growing its presence in California, the answer begins with real ingredients, whole okra, shiitake mushrooms, green beans, Fuji apples, and Japanese green daikon.

Rather than reshaping vegetables into conventional chips, TWELVITA celebrates their recognizable forms, transforming carefully selected produce into satisfyingly crispy snacks through a specialized low-temperature vacuum process.

Behind that simple idea is a thoughtful approach to ingredient selection, preparation, and texture development.

Real Ingredients, Thoughtfully Selected

For TWELVITA, quality isn’t simply about choosing premium ingredients. It’s about understanding what makes each fruit and vegetable unique, and preparing them in a way that brings out their natural character.

The brand’s signature whole okra is carefully selected for its size, tenderness, and natural structure, allowing the vegetable to retain its distinctive shape while developing a delicate crunch.

Shiitake mushrooms are chosen for their rich aroma and earthy umami, while green beans undergo careful trimming and preparation to create a consistent snacking experience.

Fuji apples are selected for their balance of natural sweetness and refreshing acidity. Japanese green daikon introduces a more unexpected ingredient, offering a mild flavor and delicate natural sweetness.

Each ingredient presents different characteristics, and TWELVITA approaches them with the same philosophy: thoughtful selection is the foundation of a great snack.

A Different Kind of Crunch

TWELVITA’s attention to detail continues throughout its production process.

The brand uses specialized low-temperature vacuum processing, allowing moisture to be removed under reduced pressure and at lower temperatures than conventional high-temperature frying.

This approach helps develop a satisfying crunch while maintaining the recognizable appearance and distinctive character of the original fruits and vegetables.

Rather than applying the same preparation method to every ingredient, TWELVITA considers their natural structure, moisture content, and desired texture.

TWELVITA currently offers seven varieties in the U.S. market: Original Okra, Original Shiitake, Green Bean, Fuji Apple, Japanese Green Daikon, Wasabi Okra, and Wasabi Shiitake.

From the natural sweetness of Fuji apples to the savory richness of shiitake mushrooms and the bold kick of wasabi-inspired seasonings, the collection offers different ways to enjoy real fruits and vegetables.

For TWELVITA, innovation isn’t about disguising ingredients. It’s about finding new ways to appreciate what nature already provides.

Connecting with California’s Wellness Community

Southern California’s active lifestyle culture and openness to food innovation have created valuable opportunities for TWELVITA to connect directly with consumers.

In this April, TWELVITA was invited by Total Wellness, a student organization at the University of California, Los Angeles (UCLA), to participate in its on-campus Foodie Fair.

Through product sampling and conversations with attendees, TWELVITA introduced students to its fruit and vegetable crisps, giving them an opportunity to experience the brand’s distinctive ingredients, flavors, and satisfying crunch firsthand.

The event also provided a chance to hear genuine feedback from students and connect with a younger generation eager to explore new food experiences.

Alongside its participation in other wellness and fitness-focused events across Southern California, TWELVITA continues to share a simple philosophy: thoughtfully selected ingredients and great taste can naturally come together in everyday snacking.

For TWELVITA, these experiences are about more than building brand awareness. They’re opportunities to better understand what consumers enjoy, what surprises them, and what keeps them coming back.

After all, a truly great snack should leave people looking forward to their next bite.

Looking Ahead to Expo West 2027

TWELVITA is preparing to exhibit at Natural Products Expo West in Anaheim in March 2027, marking another milestone in the brand’s continued growth and presence in the U.S. market.

As one of the natural products industry’s major annual events, Expo West brings together brands and communities passionate about food innovation, wellness, and emerging trends.

At Expo West 2027, TWELVITA plans to showcase its full collection of seven varieties already available in the U.S. market, highlighting its thoughtful ingredient selection, specialized low-temperature vacuum processing, and distinctive flavor combinations.

For TWELVITA, the exhibition is an opportunity to share its appreciation for real ingredients with a wider audience and invite more people to discover a different way of enjoying fruits and vegetables.

As the brand continues to grow in California, its philosophy remains simple: real fruits and vegetables already offer extraordinary shapes, flavors, and textures.

Sometimes, creating something different simply means finding a better way to let those ingredients shine.

TWELVITA, Nature in Every Bite.

Discover more at twelvita.com.