Off-grid living is gaining momentum as an increasingly popular lifestyle choice, driven by a growing desire for self-sufficiency, sustainability, and a simpler way of life. While this approach was initially embraced by niche groups such as environmentalists and preppers, it has now attracted a wider audience. In particular, the COVID-19 pandemic has accelerated the trend, with remote workers and young families seeking not only more space but also a way to live in harmony with nature and reduce their environmental impact. The demand for off-grid living, particularly in rural areas, is now more widespread than ever, and it’s reshaping the real estate landscape in surprising ways.
Theresa Lunn, a real estate broker, has seen a noticeable surge in interest for rural properties, especially in areas like Montana. Many of her clients are now actively pursuing homesteading—a lifestyle focused on growing food, generating renewable energy, and reducing waste. Lunn explains that this shift is part of a broader societal change, where people are reevaluating their values and looking for ways to disconnect from the complexities of modern urban living. Homesteading offers a path to greater independence, and as more people seek a retreat from city life, rural areas are increasingly becoming more appealing. A 2024 Fannie Mae report confirms this shift, revealing that rural mortgage applications have soared by 80% since 2020. This statistic highlights a growing interest in rural properties and a shift toward self-reliance in the U.S. housing market.
Though rural property prices have risen—by 64% from 2019 compared to 42% in urban areas—rural homes are still more affordable than their urban counterparts, making them an attractive option for individuals seeking more space and lower costs. The increase in rural property demand is not only about affordability, though. High-speed internet, once a limiting factor in remote areas, is now more accessible in many rural locations, making off-grid living increasingly viable for remote workers. The COVID-19 pandemic, which forced many employees to work from home, has also contributed to this shift, as people no longer need to live near their office spaces to be productive. For many, the idea of living in a quieter, more spacious environment while maintaining professional careers remotely has become an appealing option.
Despite the allure, off-grid living is not without its challenges. Some individuals or families are choosing partial self-sufficiency, living in rural areas close to towns where they can access some modern amenities while still pursuing a simpler, more sustainable lifestyle. Others, however, are opting for fully off-grid living, which often involves setting up their homes entirely off the electrical grid, collecting rainwater, growing their own food, and living with a much greater reliance on renewable resources. While the idea of living off the grid can be romanticized, it’s important to note that fully off-grid living can be physically and mentally taxing. It requires a level of resilience and commitment, especially when dealing with isolation, weather challenges, and the day-to-day responsibilities of maintaining self-sufficiency.
Lunn advises prospective buyers to approach off-grid living gradually, taking time to assess their needs and ensure they’re fully prepared for the realities of rural life. Many people underestimate the difficulty of adapting to a new lifestyle, and some are unprepared for the level of isolation they might experience, especially if they’re used to city conveniences. The climate in certain rural areas can also pose challenges, with long winters, extreme temperatures, and unpredictable weather. However, for many, the rewards of off-grid living far outweigh the difficulties. For instance, a family from Chicago recently purchased a ranch in Montana, and for them, the off-grid lifestyle has proven to be a joyful and fulfilling experience. The serenity, independence, and sense of purpose that come with homesteading have allowed them to reconnect with nature and find a deeper sense of satisfaction in their everyday lives.
As interest in rural properties and off-grid living continues to grow, it’s clear that this trend is reshaping the way people approach homeownership. While off-grid living might not be for everyone, the appeal of greater space, sustainability, and independence is undeniable. Many are drawn to the prospect of reducing their carbon footprint, growing their own food, and creating a lifestyle that aligns more closely with their values. For others, it’s about escaping the stress of city living and finding peace in the quiet of rural areas. As technology continues to make remote work more accessible and high-speed internet becomes available in more rural locations, off-grid living will likely become an even more practical and desirable option for a larger segment of the population.
The rise of off-grid living is part of a larger cultural shift towards sustainable living, self-reliance, and a reimagining of what it means to live a fulfilling life. As more people seek alternatives to urban living, rural areas are becoming the new frontiers for those looking to take control of their own space and destiny. For many, the promise of off-grid living offers not just a change of scenery, but an entirely new way of life—one that is simpler, more sustainable, and in closer harmony with the natural world.
