In a world where transparency and honesty can be hard to find, Michelle Ashkelon set out to build a company that would change the construction industry for the better. In 2018, after years of experiencing the frustrations that come with the lack of integrity and communication in the home remodeling sector, Michelle founded VERITAS Building Company Inc., a business built on the core values of honesty, excellence, and quality craftsmanship.
The name VERITAS—Latin for “truth”—perfectly encapsulates Michelle’s vision for her company. Tired of seeing homeowners struggle with hidden costs, delayed timelines, and lackluster service, she wanted to create a construction company that put the client first at every step.
A Family-Run Business with a Vision
Michelle’s journey took a significant turn when she met her future husband, Jonathan Ashkelon, in 2020. Jonathan shared her passion for transforming the remodeling experience, and together, they formed a powerhouse husband-and-wife team. They were ready to redefine what it meant to provide a seamless and high-quality home renovation service.
With Michelle’s expertise in project management and her hands-on approach, combined with Jonathan’s attention to detail and craftsmanship, VERITAS Building Company Inc. became a dynamic duo of industry leaders. As Michelle puts it, “You get two contractors for the price of one.”
The VERITAS Approach: No Excuses, Just Results
At VERITAS, their motto is simple but impactful: No excuses—just results. This philosophy shines through in every aspect of their work.
Unlike many contractors who leave clients in the dark, VERITAS prides itself on complete transparency. From day one, homeowners are kept informed with detailed weekly progress reports, 3D renderings, and ongoing consultation with the in-house design team. The team ensures that each client is not just a project but a valued partner in the process.
In addition, the company goes above and beyond by offering an array of services designed to make every renovation stress-free:
- Packing and Storage: Helping clients seamlessly transition by handling all their belongings.
- Proactive Cleanup: Masking non-work surfaces, dust mitigation, and ensuring a broom-clean space at the end of every workday.
- Security and Peace of Mind: Installing security cameras on-site and communicating with neighbors to minimize disruptions.
But it’s not just the logistics that set VERITAS apart; it’s their commitment to creating a personalized, tailored experience that delivers the highest-quality results without cutting corners.
Sustainability and Community: Building More Than Homes
VERITAS is not just a home remodeling company—they’re a force for good in the community. From working on projects that serve the public good to mentoring young women in the construction field, VERITAS is dedicated to building a stronger, more sustainable future.
One of their most impressive initiatives includes a partnership with EcoDrive, where for every project they complete, the company plants ten mangrove trees in Kenya to help restore ecosystems and fight climate change.
Michelle also works closely with VERITAS’s team to maintain a work environment that prioritizes safety, respect, and teamwork. “When you treat your team well, they’ll treat your clients well,” says Michelle. From offering PPE to providing lunch every Friday and annual Christmas bonuses, the company culture ensures that everyone involved—whether client or employee—feels supported.
The VERITAS Difference: Exceptional Craftsmanship, Unmatched Integrity
What makes VERITAS truly unique in the crowded construction industry? Their focus on high-end, quality craftsmanship, their commitment to being transparent and communicative at every step, and their hands-on approach to project management. They offer a white-glove experience that’s built on trust and transparency.
Michelle’s leadership has been recognized throughout the industry, and her commitment to integrity has led to accolades like being named the Best Contractor 2024 by KHTS Radio. VERITAS is also proud to be an Official Contractor for the City of Santa Clarita, a mark of the company’s ability to meet the highest standards in municipal projects.
Client Testimonials: Trust and Excellence in Every Project
The hallmark of VERITAS is their reputation. Clients who have worked with the team praise their attention to detail, punctuality, and dedication to exceeding expectations.
One recent client said, “Michelle and her team made our dream home a reality. They truly listened to our needs and delivered not only a beautiful home but a process that was transparent, stress-free, and enjoyable.” Another noted, “We’ve never experienced such professionalism in the construction industry. VERITAS took care of everything—from permits to design to cleaning up after the job was done. They made the entire project feel effortless.”
Building a Future of Trust, One Project at a Time
Whether it’s a full-home remodel, a new construction project, or creating an Accessory Dwelling Unit (ADU), VERITAS is changing the way we think about home renovations. Their commitment to transparency, quality, and client satisfaction makes them the go-to contractor for homeowners, developers, and even government institutions.
When you hire VERITAS, you’re not just getting a contractor—you’re getting a trusted partner who will guide you through every phase of your home renovation with integrity, innovation, and care.
With VERITAS Building Company Inc., it’s not just about construction—it’s about creating spaces that you’ll love to live in, and a process that you’ll be proud to have been a part of.
To learn more about VERITAS Building Company Inc., visit their website at VERITAS Building Company Inc., checkout their profile at VERITAS Building on Yelp or follow them on Facebook.
