Santa Monica, California — The Santa Monica Pier 360 Beach Festival is set to return this June 28 and 29, 2025, for a vibrant two-day celebration of Southern California’s iconic coastal lifestyle. This free, family-friendly event offers a diverse array of activities, athletic competitions, and cultural experiences that highlight the unique spirit of Santa Monica’s beachfront community.
A Festival Rooted in Ocean Heritage
Now in its 15th year, the Pier 360 Beach Festival has become a cornerstone event that brings together locals and visitors to celebrate the sun, surf, and sea that define Santa Monica. The festival’s mission centers on showcasing the athletic prowess and cultural richness of the region, while fostering environmental awareness and community engagement.
Organized by the Santa Monica Pier Corporation in collaboration with local nonprofits and city departments, the festival draws thousands of participants annually and features a packed schedule of events along the pier and adjacent beaches.
Athletic Competitions and Highlights
At the heart of the festival are the thrilling ocean sports competitions that draw elite athletes and enthusiasts alike. The 2025 lineup includes:
Paddleboard Races: Stand-up paddleboarding has surged in popularity, and the festival hosts races for varying skill levels, from amateurs to professionals, challenging participants to navigate the Pacific’s waves.
Ocean Swim: The open-water swim is a highlight, with courses designed to test endurance and technique. Safety is a priority, with lifeguards and support boats stationed throughout the course.
Beach Volleyball Tournaments: Multiple courts host competitive matches in both amateur and pro divisions, featuring fast-paced action that captivates spectators.
Lifeguard Dory Races: Paying homage to the hardworking men and women of the Santa Monica Lifeguard Division, these races showcase strength and teamwork in historic wooden boats.
These events not only celebrate athleticism but also honor the city’s maritime heritage and the dedication of coastal safety professionals.
Cultural Performances and Community Engagement
Complementing the athletic events are performances by local musicians, dance troupes, and cultural groups. The festival aims to reflect Santa Monica’s diverse population through music and art, creating an inclusive and vibrant atmosphere.
Food vendors from across the region offer a variety of cuisines, emphasizing sustainable and locally sourced ingredients. Artisans and craftspeople showcase handmade goods, connecting attendees with the creative heartbeat of the community.
Environmental Stewardship Initiatives
The festival underscores environmental stewardship, aligning with Santa Monica’s commitment to ocean conservation and sustainable living. Educational booths and workshops focus on topics such as marine biodiversity, plastic pollution reduction, and responsible recreation.
Collaborations with organizations like Heal the Bay provide resources and volunteer opportunities for beach cleanups and advocacy.
Accessibility and Family-Friendly Features
Accessibility is a key focus. The festival offers wheelchair-friendly paths, sensory-friendly zones, and language interpretation services to ensure all visitors can fully participate.
Families with children enjoy dedicated play areas, interactive science exhibits, and educational storytelling sessions that blend fun with learning.
Economic and Social Impact
The Pier 360 Beach Festival significantly benefits local businesses, driving tourism and boosting revenue for hotels, restaurants, and shops. City officials note the event’s role in sustaining Santa Monica’s economy and promoting community pride.
Furthermore, the festival fosters social cohesion by creating spaces for interaction among diverse demographic groups, strengthening neighborhood ties.
Anticipation and Attendance
With weather typically sunny and mild in late June, the festival is expected to attract over 50,000 attendees across the weekend. Organizers recommend arriving early and using public transit or biking due to limited parking.
Social media campaigns and local media coverage have amplified excitement, with previous years’ footage showcasing the festival’s energy and scale.
Looking Forward
The Santa Monica Pier 360 Beach Festival’s organizers plan to expand programming in future editions, incorporating emerging sports, tech demonstrations related to ocean conservation, and enhanced digital engagement to reach global audiences.
The festival embodies Santa Monica’s ethos of health, community, and respect for nature, making it a must-attend event in Southern California’s summer calendar.