On December 19, 2025, the Brentwood neighborhood of Los Angeles saw the arrival of a new culinary gem—PopUp Bagels. This East Coast favorite, known for its expertly crafted bagels and a creative array of rotating schmears, marked its debut in Southern California, bringing a taste of New York’s bagel culture to the West Coast. The opening of the Brentwood location is part of PopUp Bagels’ steady expansion beyond its New York roots, following a successful launch in La Jolla just a short time earlier. With the brand quickly building a loyal following in its new homes, PopUp Bagels looks to make a lasting impact on the vibrant Los Angeles breakfast and brunch scene.
Founded during the pandemic in New York, PopUp Bagels initially grew out of a desire to create high-quality, flavorful bagels for a city that had long been known for its bagel obsession. What began as a small operation during the challenging early days of the COVID-19 pandemic has since blossomed into a beloved chain. The brand’s success is due in large part to its dedication to crafting hand-rolled bagels with an emphasis on freshness and authenticity. With its emphasis on quality ingredients and techniques, PopUp Bagels quickly attracted a loyal following. The brand also distinguished itself with its ever-evolving selection of creative spreads, or schmears, which feature both classic and innovative flavors. Specialties like maple cinnamon butter, truffle cream cheese, and spicy jalapeño are just a few of the flavors that keep customers returning to the shop time and time again.
The Brentwood location, nestled in one of LA’s most fashionable neighborhoods, comes at a time when the demand for breakfast and brunch spots in the city is rapidly increasing. Los Angeles is known for its thriving food scene, and the growing interest in bagels has sparked excitement among locals eager to try something new. The city’s diverse culinary landscape has long been a hotbed for innovation, and PopUp Bagels fits perfectly into this vibrant environment with its fresh twist on a classic New York-style bagel.
The shop’s arrival is a welcome addition to Brentwood’s dining scene, where upscale restaurants and trendy cafés already draw large crowds. The new location offers not only the signature bagels but also an ever-changing selection of spreads that keep the experience fresh and exciting. Whether it’s for breakfast, brunch, or a quick snack, PopUp Bagels offers something for everyone. For those unfamiliar with bagels, the shop provides a great opportunity to experience this beloved East Coast tradition, while those already devoted to the bagel craft will appreciate the quality and creativity of the offerings.
In addition to the unique menu items, PopUp Bagels continues to foster a sense of community around its brand. The chain is known for its friendly, welcoming atmosphere, making it a perfect stop for people who enjoy leisurely mornings with a cup of coffee or for anyone in search of a quick but flavorful bite. As the company continues to grow, there are plans for additional locations across the region, giving more people in Southern California the opportunity to experience the flavors that have made PopUp Bagels such a hit on the East Coast.
The opening of PopUp Bagels in Brentwood is only the latest development in a growing trend in Los Angeles, where creative and unique breakfast spots are becoming a staple in the city’s dining culture. Whether it’s the artisanal bagels or the delicious array of spreads, PopUp Bagels brings a refreshing new option to the area, offering both residents and visitors a chance to indulge in an authentic bagel experience. With plans for further expansion, it seems that PopUp Bagels is set to become a beloved part of the LA food scene, adding more flavor and variety to a city that is constantly evolving and embracing new culinary trends. As it continues to grow, the chain promises to bring its signature touch of East Coast bagel magic to a broader audience, one delicious bagel at a time.
