YouTube on Tuesday announced a partnership with Century City-based talent representation company Creative Artists Agency to give actors and athletes better control over their digital likenesses in AI-generated content. .
Next year, NBA and NFL actors and athletes will have access to technology that identifies AI-generated content on YouTube that features digital likenesses, including their faces, and gives them the option to request its removal through a privacy complaint process. It will be. YouTube said.
The popular video platform owned by search giant Google said this was part of a larger testing effort for its portrait management technology.
“By working with CAA, we will gain insights from some of the world’s most influential people (some of whom are being heavily influenced by the latest wave of AI innovations), and collaborate with a broader group of creators and artists. “You can improve your product before releasing it,” YouTube said in a blog post.
YouTube said it will announce other test subjects in the coming months, including top YouTube creators and creative professionals.
“Over the next few days, we will work with CAA to help artists and creators experience the incredible potential of AI, while also helping them build their own “We will maintain creative control over our likeness,” the statement said. “This partnership represents an important step towards building that future.”
Many people in Hollywood have expressed concern about the growth of AI, its impact on work, and how artists will be compensated for the use of their likenesses. Concerns have also been raised about the prevalence of deepfakes, such as fake videos depicting celebrities endorsing or engaging in activities they did not actually engage in.
ChatGPT voice Sky used by OpenAI sparked controversy earlier this year. CAA client and “Black Widow” actor Scarlett Johansson is
A Francisco-based AI company used her voice in a demo without her permission. OpenAI said it had used a different actor’s voice, but removed it.
CAA has worked hard to protect its clients’ rights, including last year launching CAAvault for clients, which scans their bodies, records their movements and voices, and creates digital versions. Those who wish to participate will be able to create and own their own digital portraits, which the agency believes will protect clients from copyright infringement and allow talent to earn more money.
The agency said it is not disclosing at this time the names of client participants or the number of participants who will access the technology as part of the partnership with YouTube. CAA’s clients include George Clooney, Brad Pitt, and Nicole Kidman.
“At CAA, ethics and talent rights are at the heart of the conversation around AI, and we applaud YouTube’s leadership in building this talent-friendly solution. This is fundamental. This is consistent with our goals.” “We are proud to partner with YouTube to give talent more control over their digital identity and how and where it is used. This is an important step.”
