Every year, thousands of people flock to Santa Monica for the iconic Santa Monica Pier 360 Beach Festival, a celebration of coastal life that takes place at the renowned pier and surrounding beach areas. Held in late June, the 2025 festival promises to be bigger and more exciting than ever before, combining sports, music, culture, and environmental awareness in a stunning beachfront setting.
A Celebration of Coastal Culture
The Santa Monica Pier 360 Beach Festival has become one of the most anticipated events of the summer in Los Angeles, attracting visitors from across the globe to enjoy everything the Southern California coast has to offer. The festival is a true celebration of beach life, with activities for all ages, including paddleboard races, volleyball tournaments, and a sustainable beach clean-up initiative designed to raise awareness about ocean pollution.
The festival, which takes place June 28 and 29, 2025, is expected to draw over 40,000 attendees. From the opening ceremony to the closing concert, every moment of the festival reflects the city’s commitment to promoting a healthy, sustainable lifestyle. Local businesses are highlighted throughout the event, as food trucks, artisan stands, and eco-conscious brands set up along the pier to serve festival-goers.
Sporting Competitions and Outdoor Adventures
At the heart of the event are the sports competitions, which feature some of the best athletes in beach sports. The Santa Monica Beach Volleyball Tournament, one of the festival’s most exciting events, attracts top-tier professional players as well as amateur teams. Spectators can watch exhilarating matches along the coastline, with a backdrop of the Pacific Ocean and the iconic pier.
In addition to volleyball, the Paddleboard Race Series offers a unique experience for water sports enthusiasts. Racers compete in various categories, from beginner to elite, testing their strength, stamina, and balance on the calm waters off Santa Monica Beach. For those less inclined to compete but still wanting to participate, the Beach Yoga and Meditation sessions provide a relaxing way to unwind by the water.
Music, Culture, and Sustainability
The festival isn’t just about sports—it’s also a celebration of Los Angeles’ diverse culture. Live music performances by local artists and bands are scattered throughout the weekend, offering attendees a chance to experience the city’s vibrant music scene while soaking up the sun. The musical lineup will feature everything from indie rock to Latin jazz, reflecting the rich cultural influences that define Los Angeles.
Additionally, environmental sustainability plays a central role in the festival. The Santa Monica Pier 360 Beach Festival is committed to reducing its carbon footprint, with organizers focusing on waste reduction, plastic-free policies, and a partnership with local environmental organizations like Surfrider Foundation and Heal the Bay. Attendees are encouraged to bring reusable water bottles, participate in beach cleanups, and learn about the conservation efforts aimed at protecting the Pacific Ocean.
Supporting Local Vendors and Artists
In addition to the sports and music, the festival provides a platform for local artists, artisans, and small businesses to showcase their work. With a focus on handmade goods and sustainable products, visitors can browse through booths featuring beach-inspired art, eco-friendly clothing, and locally produced food. These vendors, many of which are small businesses, represent the entrepreneurial spirit of Santa Monica and the broader Los Angeles community.
The festival’s commitment to supporting local businesses also includes a spotlight on sustainable fashion, with local eco-conscious brands showing off their latest collections. The event provides the perfect opportunity for these companies to reach a wider audience, while promoting environmentally friendly fashion choices that align with the festival’s overall mission of sustainability.
A Positive Impact on the Community
The Santa Monica Pier 360 Beach Festival has grown into more than just a celebration—it’s a community-driven event that highlights the importance of preserving the local environment while promoting a healthy, active lifestyle. It brings people together from all walks of life, from athletes and artists to beach lovers and sustainability advocates. The festival is an opportunity for locals to celebrate the beauty of their city, while visitors are invited to experience the charm of Santa Monica’s iconic pier and beach.
As the festival continues to grow, it promises to remain a highlight of Los Angeles’ cultural calendar for years to come. With its focus on sports, sustainability, and community engagement, the Santa Monica Pier 360 Beach Festival exemplifies the spirit of coastal California living.
