The Los Angeles Times’ De Los initiative, which focuses on the vibrant Latino community, is set to host its second annual showcase at the South by Southwest (SXSW) Music Festival in Austin, Texas, in March 2025. This popular multiday event transforms the city into a hub of musical creativity, and this year’s lineup emphasizes the growing popularity of música Mexicana.

Event Details

The De Los showcase is scheduled for Tuesday, March 11, starting at 8 p.m. at Mala Fama, located at 422 E. 6th St., Austin. Even if you’re unable to attend SXSW, exploring these exceptional acts is highly encouraged, as they might lead you to your next favorite band.

Featured Artists

This year’s showcase highlights a diverse range of artists rooted in música Mexicana. Below are some of the standout acts that will be performing:

Conjunto Rienda Real

Emerging from San Luis Potosí, this band has brought the norteño sax genre to the forefront with over 2 million monthly listeners on Spotify. Their emotionally charged ballads and collaborations with fellow norteño sax groups have captivated audiences.

Recommended Track: “Nadie Va A Pensar En Ti Mejor Que Yo” (cover of Ed Maverick)

Arsenal Efectivo

This trio is recognized as pioneers of the “trap corridos” subgenre—a blend of traditional narco ballads and contemporary hip-hop. Their influential 2015 EP “Vida Peligrosa” has paved the way for many rising artists in the genre.

Recommended Track: “LoLo Félix”

Sultanes del Yonke

With a name meaning “Sultans of the Junkyard,” this Ciudad Juarez/El Paso-based band creates a unique sound melding genres like cumbia sonidera, funk, and pop, embodying the concept of sonic rasquachismo.

Recommended Track: “Corazón de Troquero”

Midnight Navy

As a solo project of Francisco Jose Rosales, Midnight Navy blends Chicano Soul, R&B, and indie pop. Rosales has gained recognition from various media outlets, showcasing his eclectic musical influences.

Recommended Track: “Corazón” (featuring Grace Sorensen)

Edgar Alejandro

The son of two mariachi musicians, Edgar Alejandro is redefining mariachi for the TikTok generation, successfully melding classic romantic melodies with modern genres like jazz and salsa. His single “A Tu Lado” has garnered significant attention online.

Recommended Track: “A Tu Lado”

Bolo

Bolo, originally from the Bay Area and currently based in San Diego, is carving out a niche for Latin sounds within electronic dance music. His performances have included major festivals such as Electric Daisy Carnival.

Recommended Track: “Tuku Tu”

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