El Malilla and the Rise of Reggaeton Mexa at Coachella 2025
El Malilla has carved a niche for himself as a pioneering artist within the Reggaeton Mexa genre, recently gaining spotlight as the sole reggaeton act for the 2025 Coachella Valley Music and Arts Festival. This performance marks a significant moment as he is the first Mexican artist of this emerging subgenre to grace the prestigious desert stage.
Understanding Reggaeton Mexa
Reggaeton Mexa draws its roots from the vibrant sounds of the early 2000s, heavily influenced by Caribbean reggaeton icons such as Daddy Yankee, Tego Calderón, and Arcángel. This distinctive sound uniquely combines traditional Mexican music elements, particularly cumbias sonideras, with the hallmark dembow beat. The lyrics often reflect the experiences and nuances of working-class life in Mexican neighborhoods, showcasing the genre’s cultural depth.
El Malilla’s journey into this genre began during his visits to local tianguis (flea markets), where he discovered and purchased pirated albums, immersing himself in the sounds that would shape his future career. His integration of barrio slang, known as “ñerismo,” into his music brings an authentic touch to his artistry.
Upcoming Performances
Before returning to Coachella for the second weekend, El Malilla is scheduled to perform in Los Angeles alongside Spanish-Venezuelan artist Judeline on April 17 at the Roxy Theater. His growing presence in the music scene marks him as one to watch.
Key Players in the Reggaeton Mexa Scene
Beyond El Malilla, several other artists are making significant contributions to the Reggaeton Mexa movement. Here are five notable acts shaping the genre:
Bellakath
A trailblazer in Reggaeton Mexa, Bellakath blends cheeky lyrics and a captivating flow. Originally hailing from the Agrícola Oriental neighborhood in Mexico City, she transitioned from a law degree to music fame after participating in the dating show “Enamorándonos.” Her 2022 hit “Gatita” gained traction on TikTok, and her debut album “Kittyponeo” featured the international sensation “Reggaeton Champagne.” Bellakath is set to appear at the Sueños festival in Chicago on May 25.
Yeri Mua
A prominent beauty influencer, Yeri Mua has successfully transitioned into music, amassing over 27 million followers. Her singles “Chupon” and “Traka” highlight her unique style and resonate with themes from her personal experiences. With a debut album in progress, she will perform at the Baja Beach Fest on August 10.
El Bogueto
With influences from reggaeton legends, El Bogueto has emerged from Nezahualcóyotl, blending powerful rap with catchy beats. His 2023 album “Reggaetoñerito” and collaborations with artists like Yeri Mua have established him as a significant figure in the Reggaeton Mexa sphere.
Uzielito Mix
This self-taught producer from Mexico City is a key figure behind several trending hits in the genre. His work includes major collaborations like “Línea del Perreo” and the remix of “G Low Kitty” featuring renowned artist J Balvin. Uzielito Mix also gained recognition for opening for Bad Bunny in Mexico City.
Dani Flow
Known for his raw lyrics, Dani Flow has made waves in Reggaeton Mexa from his roots in Irapuato. His notable tracks include “Reggaeton Champagne” with Bellakath, and his album “El Rey Del Morbo” showcases a blend of shocking yet engaging themes that resonate with audiences.