Brawlin Brews, founded by Ken Williams, has established itself as a unique cultural fixture in the San Bernardino Mountains, merging the spectacle of live professional wrestling with the community-centric atmosphere of a summer craft beer and music festival. With a mission to deliver accessible, high-energy entertainment to both residents and tourists, the event has grown into a seasonal highlight drawing a broad demographic of families, sports fans, and craft beverage enthusiasts.
Held annually in resort towns nestled within the San Bernardino range, Brawlin Brews is structured to ensure inclusive access, with general admission remaining free for all attendees. This approach has cultivated a loyal base of returning guests while also lowering the barrier of entry for newcomers. For those seeking a more immersive experience, the festival offers VIP ticket packages that provide premium seating near the ring, complimentary drink tickets, and exclusive access to the beer and wine garden—enhancing both the spectator and tasting experience.
The hallmark of Brawlin Brews lies in its dual focus: athleticism and artistry in the wrestling ring, paired with a celebration of regional craft beer production. Local breweries are featured prominently, creating a tasting experience that showcases the distinct flavors of the mountain region. The event’s rotating lineup of matches includes a blend of wrestling legends and emerging talent, offering storylines and athletic performances that rival larger televised promotions. This year’s festival series will host key events on June 21, July 19, and culminate with a championship finale on August 23, during which a title belt will be awarded to the season’s top competitor.
“Brawlin Brews isn’t just about the spectacle,” said Founder Ken Williams. “It’s about creating a space where families can gather, local businesses are highlighted, and athletic excellence meets grassroots entertainment. It’s a summer tradition that celebrates our community spirit.”
The championship finale in August serves as the crown jewel of the season, featuring marquee matchups and enhanced festival programming. The belt ceremony honors the wrestler who has triumphed throughout the summer’s matches, adding a sense of prestige and narrative continuity that keeps fans engaged from the first event to the last. While the wrestling matches take center stage, the festival atmosphere remains ever-present, with live music performances, local vendors, and family-friendly attractions contributing to a full-day experience.
Unlike standard wrestling promotions confined to arenas or pay-per-view channels, Brawlin Brews integrates the excitement of the sport into a festival format that welcomes diverse audiences. This hybrid model—pairing physical performance with artisanal food and beverage—has positioned the event as a destination not only for wrestling fans but for those seeking unique summer entertainment in an outdoor mountain setting.
The accessibility of the festival, combined with the availability of early bird discounts for VIP access, reinforces Brawlin Brews’ commitment to inclusivity while still offering high-value enhancements for attendees looking for a more exclusive experience. Each event is designed to maintain a balance between affordability and quality, ensuring that the event remains sustainable while broadening its reach.
As summer approaches, Brawlin Brews is expected to once again draw crowds from across Southern California, building on its growing reputation as a distinctive fusion of athletic event and craft celebration. With its commitment to community, its embrace of regional producers, and its consistent delivery of family-friendly excitement, Brawlin Brews continues to stand out as a compelling model for modern, multi-dimensional festivals.
For more information on upcoming events, VIP ticketing, and to explore previous matches, visit the Brawlin Brews website, the official YouTube channel, or follow along on Instagram.