Beverly Hills has taken a bold step into the future of luxury urban living with the official unveiling of One Beverly Hills, a $10 billion master-planned development positioned near the world-famous Rodeo Drive. The project, which spans 17.5 acres, is among the most ambitious developments in the city’s history, promising to redefine the skyline, reinforce Beverly Hills’ global reputation for exclusivity, and offer new cultural and civic amenities designed to serve both residents and visitors.
The project will feature two residential towers, where individual units are expected to sell between $20 million and $40 million. These residences are being designed as high-tech, full-service living spaces with panoramic views of the city and tailored concierge services, aimed squarely at an international elite accustomed to ultra-luxury offerings. Alongside the towers, the development will introduce the first-ever Aman hotel in Beverly Hills. The 78-suite property will carry the brand’s signature emphasis on privacy, design sophistication, and curated wellness experiences, appealing to high-net-worth travelers who see Aman as a mark of global prestige.
A major component of the project is its retail and dining footprint. Plans call for roughly 200,000 square feet of high-end retail space, nearly half of which has already been pre-leased to leading fashion houses and luxury brands. Dolce & Gabbana has confirmed its participation, with additional marquee tenants expected to be announced in the coming months. Industry observers say the early leasing momentum signals strong global demand for Beverly Hills retail and reinforces the area’s status as a world leader in luxury commerce.
Dining will also play a critical role in shaping the project’s identity. Developers have secured two notable culinary names, Casa Tua Cucina and Los Mochis, both expanding their international footprints by adding Beverly Hills locations. These restaurants will anchor a food and beverage program designed to cater to both residents and the wider public, offering experiences that combine high design with international flavors.
What makes One Beverly Hills distinctive is its effort to balance exclusivity with accessibility. While the project clearly emphasizes luxury, planners have also integrated expansive landscaped gardens and open public spaces into the design. Green areas will include walking paths, water features, and shaded seating zones, transforming portions of the property into a civic destination. Developers believe this balance will help ensure that the project contributes to the broader cultural fabric of Beverly Hills rather than existing as a closed enclave for the wealthy.
The timing of the project is closely tied to Los Angeles’ role as host of the 2028 Summer Olympics. Officials expect the influx of international visitors and media attention to generate unprecedented demand for luxury accommodations and shopping. By completing the project in advance of the Games, Beverly Hills aims to position One Beverly Hills as both a centerpiece attraction and a long-term driver of tourism and investment.
Economic projections suggest that the development will have a profound local impact. In the short term, it is expected to create thousands of construction jobs, along with opportunities for local suppliers and tradespeople. Once completed, One Beverly Hills is projected to generate substantial tax revenue and serve as a hub of ongoing economic activity through retail, hospitality, and tourism spending.
Still, the project has sparked debate within the community. Supporters highlight its potential to boost the city’s global profile and bring world-class amenities to Los Angeles, while critics point to issues such as traffic congestion and the city’s ongoing struggle with housing affordability. Although the project’s residential component will target the very top of the market, planners emphasize the importance of the public gardens and community engagement spaces as a way to deliver broader benefits.
For civic leaders, One Beverly Hills represents an opportunity to showcase the city as a model of modern luxury development — one that harmonizes cutting-edge architecture, hospitality, and commerce with community-minded placemaking. For the developers, it is a chance to create a global icon, one that rivals the prestige of luxury hubs in London, Paris, and Dubai.
As construction gets underway, anticipation is building. With its mix of ultra-luxury residences, five-star hospitality, international retail, fine dining, and publicly accessible green spaces, One Beverly Hills is poised not only to transform a prominent corner of Los Angeles but also to redefine the very idea of what a luxury development can be in the twenty-first century.
