Founded on principles of integrity and professionalism, VERITAS Building Company Inc. has emerged as a standout name in the home renovation and construction industry across Los Angeles and Ventura Counties. Under the leadership of founder Michelle Ashkelon, the company brings a transformative, client-first approach to an industry often marred by miscommunication and uncertainty.
Michelle Ashkelon’s path to entrepreneurship was born from a deep-seated desire to fix what she saw as systemic shortcomings within the remodeling sector. After serving as a project manager for leading contractors in Los Angeles, she witnessed firsthand the confusion and frustration that many homeowners endured during renovations. Seeking a better way, she launched VERITAS Building Company Inc.—aptly named after the Latin word for “truth”—with a mission to provide clients with a renovation experience grounded in honesty, transparency, and unparalleled craftsmanship.
In 2018, Michelle earned her B General Building license, formalizing her commitment to ethical construction practices. By 2021, she further expanded the company’s service capabilities by becoming a licensed roofing contractor, reinforcing VERITAS’ position as a full-spectrum provider of high-quality home improvement solutions. The firm took on a new dimension in 2020 when Michelle met her business partner and now husband, Jonathan Ashkelon. Sharing a vision for excellence and client-centered service, the duo brought complementary strengths to the business, creating a unique leadership model that integrates strategic oversight with boots-on-the-ground project management.
Operating with the philosophy “No excuses—just results,” VERITAS Building Company Inc. has set itself apart with a comprehensive, white-glove approach to remodeling. Each project, regardless of scope, is treated with the highest degree of care, communication, and attention to detail. The company offers full-home remodels, kitchen and bath renovations, ADU construction, new builds, and expert roofing services. With a hands-on leadership team and an in-house design department, VERITAS ensures that every step—from design conceptualization to final walkthrough—is seamless and fully managed.
VERITAS’ dedication to transparency is reflected in its commitment to clear communication, timely updates, and proactive planning. The firm equips each jobsite with security cameras, uses advanced dust mitigation strategies, and sends weekly progress reports, creating an environment of accountability and peace of mind for homeowners. By providing 3D renderings, guided material selection, and unlimited design revisions, the company empowers clients to visualize and shape their future spaces with confidence.
The hallmark of VERITAS’ service is its deeply personal, relationship-based approach. By maintaining a low volume of projects, the company ensures that every client receives individualized attention and responsive service. This approach has fostered strong client loyalty and a steady stream of referrals from satisfied homeowners who value the firm’s reliability and meticulous craftsmanship.
Recognition from industry peers and community partners has further cemented VERITAS’ status as a leader in the field. In 2024, the company was named “Best Contractor” by KHTS Radio Station, a testament to its professionalism and consistently high standards. VERITAS also serves as an official contractor for the City of Santa Clarita, a role that underscores its capability to meet stringent municipal requirements and deliver at scale.
Beyond residential remodeling, VERITAS has been entrusted with high-security and mission-critical projects, including work for military bases and fire stations. The company’s ability to navigate sensitive environments with discretion and precision makes it a trusted partner for both public and private sector clients.
Sustainability and community engagement are woven into the fabric of VERITAS’ operations. The firm incorporates eco-friendly building materials, recycles construction debris responsibly, and partners with EcoDrive to plant ten mangrove trees in Kenya for every completed project. This environmental stewardship reflects the company’s belief in building not just homes, but a better world.
Empowering the next generation of construction professionals is also a priority. Michelle actively mentors women entering the construction management field, helping to break barriers in what has traditionally been a male-dominated industry. Her example as a leader and mentor serves as a beacon for young professionals who aspire to make a meaningful impact.
The internal culture at VERITAS is defined by mutual respect, safety, and support. The leadership team fosters a collaborative environment where workers are valued and appreciated. Proper PPE is always provided, jobsite cleanliness is a priority, and annual holiday bonuses are given as a sign of appreciation for the team’s hard work and dedication.
VERITAS’ service areas span a wide footprint across Southern California, including the Santa Clarita Valley, Ventura County, the San Fernando Valley, and parts of the San Gabriel Valley. The company considers projects outside its primary service area on a case-by-case basis, depending on scope and schedule.
Looking ahead, VERITAS Building Company Inc. aims to continue its legacy of excellence by remaining true to its founding principles: honesty, diligence, and customer-first service. With Michelle and Jonathan at the helm, the company will remain a trusted partner to homeowners, businesses, and municipalities seeking a renovation experience marked by quality, care, and consistency.
In an industry often characterized by unpredictability, VERITAS Building Company Inc. offers something rare—certainty. Every project is a reflection of their values, every client a partner in progress. As Michelle succinctly puts it, the firm delivers “no excuses—just results.”
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